A strategic export workbook for spirits brands preparing to grow abroad.
Looking to launch into new markets, expand your reach, or sharpen how you manage export growth?
This hands-on specialist workbook breaks down the complexities of international trade into practical steps. Use it to build an export strategy that’s disciplined, profitable, and tailored for your brand.
The Export Planning Workbook for Spirits Brands
Export is a different game. It’s not just your domestic plan copied and pasted across borders. Each new market brings fresh dynamics, from tax bands and flavour expectations to cultural rituals, trade networks and pricing logic.
This workbook is built to help spirits producers navigate that complexity with clarity and confidence.
It’s a strategic guide and a hands-on planning tool rolled into one, designed to help you work through whether export is right for you, where to focus, and how to structure your brand for long-term success abroad.
Inside, you’ll tackle hard questions, build clear frameworks, and avoid the mistakes that stall so many young brands. From testing if your story travels, to building a route to market, to managing cash flow under long lead times, this toolkit is about getting rigorous before you ever ship a pallet.
Download it. Work through it. Build momentum with intent.
What to expect?
It’s a 100-page downloadable PDF, beautifully designed and easy to work through on screen or in print.
Export can look like the logical next step. There is an obvious validation when seeing your bottles on foreign shelves, the thrill of telling people you’re in 12 countries. But without a clear plan, it’s just as likely to drain cash, tie up production, strain your team and leave you fighting to recover momentum in your home market.
This workbook helps you cut through that.
It forces you to get rigorous: to prove to yourself (and future partners) why your brand deserves a spot abroad, how your story travels, and what it will take to build demand, not just listings.
Because when you take the time to get this right — to pick the right markets, build the right support, price correctly and choose partners carefully — export becomes a strategic, sustainable lever for long-term brand growth.
Who this workbook is built for?
This toolkit is built for ambitious spirits producers of all sizes. Whether you’re a small independent gin distillery, a start-up whisky project, a growing rum house, or a seasoned brand exploring new territories. It's spirits specific, not a "Food & Drink" export guide that keeps it broad to include mass agriculture, milk and juice.
It’s especially relevant if you’re:
- Considering export for the first time and want a clear-eyed view of the work ahead.
- Fielding inbound interest from distributors or international retailers and need a plan before you leap.
- Already selling abroad, but looking to tighten your strategy, pricing or partner management.
If you’re serious about building a brand that travels well — one that earns its place on menus and shelves overseas, not just ships out cases with no repeats — this toolkit is for you.
Most of all - it’s built for everyone in the craft spirits world – founders, distillers, ops managers, marketers. If you’re production-led, it’ll help you navigate pricing, sales channels and brand support. If you’re a brand person, it’ll keep your feet on the commercial ground.