All the context needed, right from the beginning
Crafting world class gin doesn’t happen by chance. It’s by putting all the inputs on the table, mapping it out and considering it in context that you can deliver great products.
Why? Because when it comes to gin, nothing is in isolation. By building the links and curating your plan so everything is aligned – you can take every aspect of the operation and idea to its maximum potential. Critically, it makes sure that those ideas will come through in every pour.
This course is about getting all the building blocks in place.
It’s about creating a vertically integrated business plan, from idea to execution. Through the process, you’ll be able to ensure that authenticity runs through everything you do, differentiation is built up stage by stage and the outcome is quality and at a competitive advantage.
Production & Equipment
From which stills to buy, who the key suppliers are, how to layout your facility and foster an environment that's able to consistently deliver quality - all the details you need to plan your project are covered in detail.
The course also covers recipe ideation, distilling techniques and pragmatic advice to save money, save time and spare you the big mistakes.
Expert Guidance
An ambassador for the category, Olivier Ward has spent over 15 years in the gin industry. Alongside his work as a category commentator and journalist, he has consulted on and built distilleries, as well as taught people how to distil and developed dozens of recipes.
Expect, real, unfiltered advice based on first hand experience.
Route to Market
This course is designed for those who want to understand the challenge ahead, want the context of the category, want to interweave process, people, place and product into a coherent package and want experienced guidance through that journey.
It includes sections on branding, marketing and route to market, including expected margins.
Specialist curriculum
Success in saturated categories requires extraordinary brands
Be under no illusions – gin is one of the most competitive, creative, and hard to breakthrough categories in the spirits industry. It’s also one of the most fun too!
This course is designed for those who want to understand the challenge ahead, want the context of the category, want to interweave process, people, place and product into a coherent package and want experienced guidance through that journey.
Excellent already exists. Being a great all round product is the minimum requirement you need to be successful in the gin category – this course will give that advantage.
