A strategic Leadership & Mindset Workbook to build better distillery operators and stronger teams.
This is a practical, real-world guide to personal leadership, operational improvement, and professional growth inside a working distillery. It’s built for the reality of small teams and craft-focused businesses where every decision – and every standard – makes a big impact.
Craft distilling isn’t a typical profession – and it deserves better support than generic leadership advice.
Producing craft spirits isn’t just about what you make. It’s how you think, how you work, and how you lead. This workbook shows you how to build all three.
This workbook is designed for distillery owners, team leads, and production managers who want to develop internal leadership, and protect the quality and resilience of their distillery. It helps build consistent standards, better habits, and stronger teams by giving you the practical tools to make it happen.
That said, it's specifically written for individuals to take action – irrespective of their status. You don’t need permission to raise your own standards or positively influence culture. So, if you want to fast-track your own development, strengthen your reputation, and take real pride in your work, this is your guide on how to do it.
What to expect?
The workbook contains over 60 pages of practical tools, leadership frameworks, personal reflection prompts, real-world case studies, and team development exercises, specifically written for the realities of craft distilling.
It helps you sharpen your mindset, build leadership habits, and strengthen your consistency in the everyday realities of distilling operations.
This workbook was designed to support both personal career development and team growth.
You’ll walk away with practical ways to set goals, reflect on progress, give better feedback, influence your colleagues, and take more pride in how you show up, whether you’re just starting out or leading a team already.
Why does this workbook exist?
Often, there’s no clear ladder for craft distillers. Nor a simple blueprint for success. Some days are about chasing flavour and flow; others are pure graft and discipline.
That’s the beauty of it: physical, mental, and emotional work all at once. It's why the best distillers aren’t just operators. They’re leaders, stewards, and problem-solvers for something bigger than themselves, and they need tools that reflect that reality if they are to develop further.
This workbook isn’t about chasing titles or ticking boxes. It’s about doing the real work – the quiet, daily practice of sharpening your standards, supporting your team, improving your mindset, and protecting the spirit you make.
It’s about learning, growing, and leading from wherever you stand today. Craft distilling doesn’t need perfect operators. It needs committed ones. People willing to invest in themselves, take pride in the hard days, and keep raising the bar, consistently, over time.
That’s who this workbook was built for, and that’s who we believe will shape the future of this industry.